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Cats are fascinating animals with unique and complex personalities. We did a lot of research to identify the best way to approach their playtime preferences and found that by unleashing their natural, primal instincts, we were able to unlock a deeper and more satisfying playtime experience using:
Just like their personalities, cats also differ in the ways they like to play. In our research, we found 4 distinct play types that helped guide our toy design.
These play types integrated with our instinct research helped us make sure our toys help every cat get deep into their playtime, staying engaged and entertained.
Shop part of our new collection of cat toys now on the site!
